Supervisor: Georgalou Mariza
Title: Advertising tourism discourse on social media: An online ethnographic study
Three-member advisory comitee:
- Georgalou Mariza
- Karachaliou Rania
- Giannakopoulou Anastasia
Abstract:
The aim of this thesis is to investigate the advertising of tourist destinations through the internet and more specifically through social media. The promotion of tourist destinations in Greece began in 2000, when the website of the Hellenic Tourism Organization was created and in July 2010 the first monthly e-newsletter was released (Vazou, 2018). Concerning Methodology, digital ethnography will be applied. It includes data collection, screen observation and online interviews (Skygeby, 2011). Regarding data, they are divided into primary and secondary. The primary ones include blogs and sites, which concern travel destinations. Currently, four blogs have been selected. Three of them are related to travel destinations and one of them to travel pedagogy. As for the secondary data, it will be made an attempt to study as much of the above data are possible through the criteria of textuality (i.e. coherence, cohesion etc.) (De Beaugrande & Dressler, 1981) in combination with other parameters, which are an extension of cohesion and coherence, such as figures of speech (i.e. metaphors) (Myers, 1994). Therefore, it will be made an effort through the advertising tourism discourse of social media to enhance the content of social media through the addition of its experiential content.
